Behind
Contemporary Color:
Color is the
single most important design element. No other single formal
design component has its unique power. Color stimulates
the eye and brain creating an immediate unconscious response
form the viewer. The right color can make or break a work
of art or design. It can move the soul and sway emotions.
It can physically affect the viewer’s feelings of
temperature, raiser or lower their pulse rate, blood pressure
and respiration and make items appear lighter or heavier,
near or far, cheap or expensive.
Contemporary
Color has been developed and designed to teach the effective
use of color across the areas of art and design. The text
covers in detail fundamental studio elements along with
a historical perspective to give the reader a deeper insight
and understanding. The book has been designed with the awareness
that artists and designers are visual learners. –Steven
Bleicher
Learn
more about Contemporary Color.
|